Anju Agarwal is a self taught, independent designer, making her mark in the fashion space since the year 2000.Over 16 years of experience in the industry has made her a compulsive perfectionist with respect to the quality of the end product she delivers. One can see constant evolution in her designs with respect to her seasonal & festive wear collections. The label is renowned for its distinctive use of colours, contemporary drapes and cuts, quality of fabrics, intricate zardosi embroideries & a gloriously, rich Indian aesthetic. Much in sync with global trends, the brand exhibits a unique collection of cocktail gowns & gown-sarees with creative cuts & drapes, suits for formal & semi-formal occasions, wedding wear lehengas & lehenga-sarees, as well as trendy tunics & dresses for the more informal occasions.